eSports company partners with Las Vegas casino for tournament series

The SLS Las Vegas Hotel & Casino. The SLS Las Vegas Hotel & Casino. TRIPADVISOR

eSports company Ultimate Media Ventures and the SLS Hotel & Casino on the Las Vegas Strip are partnering up for an esports tournament series.

Beginning in August, the Battle on the Strip esports tournament will be a recurring series that features online brackets each month for a different IP from the top competitive video game titles.  Industry leading prize pools will drive the best players in the world to compete at SLS Las Vegas curated by UMV for the ultimate Vegas esports experience.  UMV says the Battle on the Strip series of tournaments will allow the best amateur esports competitors to show their mettle alongside top pro esports talent.

“We’re incredibly excited to take over the Las Vegas Strip and bring the esports community and lifestyle to the world class hotel and casino that is SLS,” says Jon Bukosky, CEO of UMV. “At the Battle on the Strip, top professional and up-and-coming amateurs will battle it out for bragging rights and cash prizes, competing against each other on equal footing. We’re thrilled to offer this one-of-a-kind tournament experience in one of the best venues in Las Vegas, featuring some of the top competitors and leading esports titles on a rotating basis."

The Battle on the Strip tournament series semi-finals and finals will be held live and broadcast from The Foundry, SLS’ newest live entertainment venue.  Fans can attend each month on-site during the finals and secure premium gaming products from leading industry brands.  Exclusive merchandise from UMV’s dedicated esports apparel & lifestyle brand “ULT” (ULTesports.com) will be available for purchase, including the ULT Battle on the Strip Collector’s shirt (limited to one hundred units) each month.  Over the next three weeks, UMV will announce game and broadcast partners, brand sponsors, and additional prize pool details.

SLS Las Vegas' Vice President of Nightlife & Entertainment Matt Minichino points out that this is a great opportunity for the resort.

“Esports is rapidly growing in popularity and expanding past traditional sporting events, in large part, due to its interactive live tournaments,“ he says. “Competitive gaming represents the future of entertainment, and we are excited to partner with Ultimate Media Ventures to be the first to bring this incredibly unique experience to the Strip.”

Earlier this month, Las Vegas played host to the EVO 2016 fighting game esports convention and tournament.

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