Activision is looking to raise autism awareness through the release of specially-designed figurines for its Skylanders video game series.
The new series of Skylanders SuperChargers toys are blue and white to reflect the official colors of Autism Speaks, an organization dedicated to autism science and advocacy. The “Power Blue” Skylanders SuperChargers figurines feature Splat and Trigger Happy, as well as their SuperCharged vehicles Splatter Splasher and Gold Rusher -- all of which appear in-game as their special colors.
The toys are on store shelves now at participating retailers in the U.S. and Europe and will be available starting April 1 in Canada.
“Autism affects one in every 42 boys and one in 68 children in the U.S. We’re proud to work with Skylanders, an iconic franchise that’s known for bringing joy and magic to kids and families,” said Peter Morton, vice president of Corporate Development at Autism Speaks. “This year’s Light it up Blue campaign for World Autism Awareness Day marks our first alliance with a video game and toy, and we couldn’t be more excited.”
Internally, Activision is encouraging its employees to take part in efforts to raise awareness and fight rising autism rates by launching employee education and employee-donation matching programs in connection with Autism Awareness Month. Additionally, in recognition of World Autism Awareness Day, employees will have the opportunity to participate in the Autism Speaks Walk on April 2 at the Rose Bowl in Pasadena.
Activision is also making donations to non-profits that are making a difference in the autism community.