Report: Mobile games revenue tops $6B

According to a joint report by SEGA Networks and Sensor Tower, revenue generated in 2016 by mobile games (that is, games played on smartphones and similar devices) exceeded $6.15B in 2016.  That's a growth of some seven percent over the previous year, when mobile games accounted for $5.75B in revenue.

The data used in the report was sourced using the Sensor Tower Store Intelligence platform.  The platform looks at data from both the Apple App Store and Google Play.  It mainly looks at mobile titles that reported a single month income of at least $250K between the two digital marketplaces and includes sales and downloads that occured between Jan. 1, 2016 and Dec. 31, 2016.

Despite the growth, the top five grossing mobile games generated only 28% of total market revenue compared with 40% for 2015.  The report suggests this indicates a trend that mobile gamers are looking beyond the just top of the charts for mobile games.  Still, seven of the top ten games released last year were licensed titles or expansions.  Original IP dominated the charts in the early part of the year, but the report shows that branded IP is growing at a faster rate.  It's expected that branded IP should overtake original titles sometime next year.

Genre-wise, strategy, casino, and puzzle games wound up being the most popular in 2016.  Those three combined accounted for $4.3B in revenue and 70.2% of the overall market.

The full report can be viewed at:

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