Activision looks beyond video, computer, and mobile games with an intent to become the next big entertainment company.
As video games become more important in the world of consumer products with tie-ins that extend beyond the console such as lines of toys, apparel, television shows, and motion pictures, Activision is looking to expand as a company along with the modern proliferation of gaming. Their initiative, Activision Blizzard Studios, looks to bring its video game franchises to both the big and small screen. It all in a corporate movement to expand the Activision and Blizzard brands and IP.
"What that does is it allows us to build broader consumer products programs," says Ashley Maidy, Activision's VP of global licensing and partnerships. "It allows us to adopt new fans into the franchises and expand the fan base and audience."
Learn more in this video provided to GeekNifty by LicenceTV: