The iconic video game company Atari has teamed up with LGBT Media Inc., the company behind the LGBT dating app LGBTQuite, giving the app maker Pridefest, a LGBTQ-focused social mobile game. LGBT Media says will use its industry expertise to rebrand and re-launch Atari’s Pridefest under its own umbrella.
“Pridefest is centered on the celebration of LGBTQ culture and pride and will allow users to have a fun, engaging and interactive experience,” comments LGBTQuite co-founder Rachel Kimelman. “By combining the respective experience levels of both of our companies, we hope to provide players with a new standard for LGBT gaming.”
In Pridefest, players get the opportunity to create their own colorful city complete with decorations, attractions, and entertainment venues. The game also incorporates social components, which LGBT Media has plans to expand upon. Atari says their game is in good hands.
“When meeting the co-founders of LGBTQutie, Rachel Kimelman and Jordan Weiss, it became clear that the team’s extensive expertise and relationships within the LGBTQ community would benefit Pridefest,” said Fred Chesnais, CEO of Atari. “We knew that joining forces with LGBTQutie was the best course of action to further develop and grow the game.”
Pridefest first released in January of 2016. The game is playable on iOS and Android devices.