Pro wrestling entertainment company WWE and SEGA have teamed up to make a new free-to-play idle mobile game called WWE Tap Mania.
“At SEGA, we like to find new ways to bring brands and experiences to a wide mobile gaming audience,” explains Naoki Kameda, COO of SEGA’s mobile division in the West. “This partnership with WWE presents a fresh opportunity for collaboration. Working with WWE, a monumental leader in global entertainment, along with The Tap Lab, a studio known for crafting action-packed games that are fun at their core, we’re confident that WWE Tap Mania will delight WWE fans worldwide.”
Casey Collins, WWE Executive Vice President, explains why the company decided to partner with SEGA to make a mobile WWE game.
“We are always looking to engage our global fan base in new and exciting ways,” he says. “Partnering with industry leader SEGA is a great opportunity for us to continue our mobile game strategy while bringing in new fans with WWE Tap Mania.”
At the time of worldwide launch, WWE Tap Mania will be released on the App Store for iPhone and iPad and on the Google Play store for Android, and will be free to download with in-app purchases available. The game will feature a broad roster of past and present WWE Superstars who will face off alongside players to dominate leaderboards during live in-game events including WrestleMania, SummerSlam, and Royal Rumble.
The game is being developed by The Tap Lab, based in Cambridge, MA, and is projected for launch later this year.